KOA Survey: Camping To Likely Increase In 2023


Kampgrounds of America (KOA) said in its December research report that an estimated 58 million households went camping in the U.S. in 2022—a record. high.

The organization said the outlook for 2023 also looks healthy, as 87 percent of campers plan to include the activity in their New Year’s resolutions, most of which said they would like to increase the number of trips taken.

For 2023, KOA’s report highlighted what campers would like to do in the new year. Forty-one percent said they hope to take more camping trips next year, by comparison, 29 percent said they would take more extended trips, regardless of the travel mode, while 28 percent just want to get outdoors more often.

“With several years of record growth, even more campers are eager to make their way out,” said Whitney Scott, chief marketing officer, KOA. “Much of what we are seeing is driven by the human realization that being outside and connecting with nature through camping is a perfect way to disconnect from the fast pace of modern life.”

KOA said when looking at why people camp, there was a shift pre- and post-pandemic. Currently, 86 percent of campers said they like to camp to escape life’s stressors, an 11-point increase from pre-pandemic responses. While 85 percent choose camping to relax, up from 76 percent. The most significant jump was among campers who chose the activity to “blow off steam,” up from 57 percent to 73 percent.

According to the report, 52 percent of respondents said that spending time outside would be more important in 2023— indexed highest among millennials at 58 percent.

To read the full report, go here.

Photo courtesy Sea To Summit


Source link

Scroll to Top